Liis
WA:IT
WA:IT is a symbiosis of two cultures: Japanese and Italian. It represents a mindful clean beauty ethos, where aromas and fragrances are embraced as a form of therapy.
WA:IT’s strength lies not only in the exceptional quality of its raw materials and the effectiveness of its products but also in its unwavering commitment to sustainability. In 2021, WA:IT became the first European beauty brand to achieve carbonnegative status with the support of Cornell University, and was later invited to the NYC Climate Week Summit in 2023.
At its core, WA:IT embodies the fusion of two powerful elements: the Japanese concept of “WA” symbolizing peace and unity, and the invigorating sensory allure of “IT” reflecting Italian zest for life and beauty. This philosophy celebrates the duality of life, where stillness and motion coexist in harmony, echoing the inner duality of its founder, Raffaella.
Born in Italy in 1971 and a graduate in Engineering from the Polytechnic University of Turin, Raffaella Grisa has built a career as a consultant, leveraging her engineering background primarily in the Far East. Raffaella’s personal story is essential to understanding the DNA of WA:IT.
Driven by her passion for sustainability and natural beauty, she has crafted a unique product line that nourishes both the body and spirit. Under her leadership, WA:IT became the first European carbon-negative beauty brand. Raffaella’s vision is to inspire mindful self-care and sustainable living through thoughtfully designed beauty rituals.
High quality, conscious, clean ingredients
Non-toxic
Aromatherapy rituals
Sustainable packaging
Hypoallergenic & allergy tested
Vegan friendly
Cruelty-free
“Wa:it blends Italian and Japanese cultures into a concise yet holistic ritual, encompassing natural skin care products, fragrances and incense.”
“Europe’s first carbon-neutral brand rooted in mindfulness and sustainability.”
“An emotional journey that goes from the skin to the heart.”
