Yoé

Yoé was born out of a deeply personal necessity and a desire to redefine beauty through the lens of science and ethics. The name “Yoé” draws inspiration from the Japanese word for “good”, encapsulating their mission to create products that are beneficial in every sense.

The jewel of Yoé’s formulations is the SynerGenius™ complex, a proprietary blend of botanical and bioengineered actives that works to deeply hydrate, repair, and visibly revitalize skin. SynerGenius™ is Yoé’s advanced encapsulation delivery system which transports stable, maximally potent ingredients in a gentle time-released manner.

@yoeandco

yoeandco.com

Brand Deck

In my early 20s, I faced an overwhelming health crisis. Diagnosed with a painful autoimmune disorder, I embarked on a relentless pursuit of healing through nutrition, lifestyle changes, and mindfulness. While I managed to bring most of my symptoms under control, my skin remained volatile and reactive. As a lover of luxury beauty products, the products I once adored were no longer suitable, and organic brands often fell short of the performance, sensory experience and elegance I craved.

This personal struggle inspired the creation of Yoé—a brand built on innovative biotechnology and clean, conscientious formulations. With the expertise of cosmetic scientist Luisa Fanzani, I created Yoé—a line of clinical and dermatologist-tested, hypoallergenic skincare products suitable for even the most sensitive skin.

Our hero products, the Ympossible Creams, represent our commitment to clean beauty. They are meticulously crafted, and I am proud to say they are EWG Verified, vegan, fragrance-free, and Leaping Bunny certified.

-Hazel Guo